Tags: Commercial

July 7, 2025

Retail promotions & pricing: legal essentials for retailers | Part 7 – Gift cards: legal considerations and recommendations

This seventh part of our “Retail promotions & pricing: legal essentials for businesses” series presents best practices for issuing gift cards.

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June 23, 2025

Retail promotions & pricing: legal essentials for retailers | Part 6 – Coupons and vouchers: don’t forget the mandatory information

This sixth part of our “Retail promotions & pricing: legal essentials for businesses” series lists the mandatory information to be provided when issuing titles giving a right to a discount, a subsequent refund of the price or a part of the price (such as coupons, vouchers etc.).

Coupons and vouchers are commonly used by retailers to offer discounts or partial refunds on purchases. However, to ensure transparency and legal compliance, certain essential details must be included.

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June 10, 2025

Retail promotions & pricing: legal essentials for retailers | Part 5 – Promotional contests: how to organise them without legal risks

This fifth part of our “Retail promotions & pricing: legal essentials for businesses” series presents best practice in joint offers.

Retailers organise numerous games and contests in-store, on their websites and on social networks. Some of the most common practices do not strictly comply with Belgian law. Even if penalties are rare, it is worth following the few rules, especially as they are not so cumbersome.

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May 28, 2025

Retail promotions & pricing: legal essentials for retailers | Part 4 – “Buy One, Get One Free?” Legal do’s and don’ts of joint offers

This fourth part of our “Retail promotions & pricing: legal essentials for businesses” series presents best practice in joint offers.

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May 12, 2025

Retail promotions & pricing: legal essentials for retailers | Part 3 – Liquidation sales: when and how to legally conduct them

This third part of our “Retail promotions & pricing: legal essentials for businesses” series outlines when a retailer can sell in liquidation and the rules that it must follow.

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April 14, 2025

Retail promotions & pricing: legal essentials for retailers | Part 2 – Sales periods: rules, restrictions, and compliance

This second article in our “Retail promotions & pricing: legal essentials for businesses” series presents an overview of the specific rules governing sales in Belgium.

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March 31, 2025

Retail promotions & pricing: legal essentials for retailers | Part 1 – Price reduction announcements: the legal framework and best practices

This first part of our “Retail promotions & pricing: legal essentials for businesses” series gives an overview of the rules and best practices governing price reduction announcements…

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November 8, 2024

E-Evidence in the EU: Fast-Tracking Justice or Fast-Tracking Trouble?

Why is the EU introducing the E-Evidence package? The answer lies in the growing role of electronic evidence in criminal investigations. As more data is stored electronically, often in the cloud, this data becomes harder to pin down geographically.

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April 9, 2024

Franchisors get ready: on 1 September 2024 the new Belgian Act on pre-contractual information documentation takes effect

Franchisors get ready, on 1 September 2024 the new Belgian Act on pre-contractual information documentation takes effect.

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March 28, 2024

A Step Forward in Green Marketing Regulation: EU Directives target greenwashing and strengthen requirements for the use of green claims and environmental labels

At a time when consumers have become increasingly aware of sustainability issues, it is sometimes difficult to find one’s way through the various green claims and environmental labels.

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January 16, 2024

How are the rules relating to the advertising and marketing of alcoholic beverages applied by Belgium’s Advertising Ethics Board?

Join us for a review of the Advertising Ethics Board’s decision-making practice in this respect by Mathieu Maniet and Nicolas Clarembeaux.

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How are the rules relating to the advertising and marketing of alcoholic beverages applied by Belgium’s Advertising Ethics Board?

Join us for a review of the Advertising Ethics Board’s decision-making practice in this respect by Mathieu Maniet and Nicolas Clarembeaux.

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