IP Update: Trademark Law Meets Circular Economy: Can Sustainability Goals Always Justify Repair, Debranding, Rebranding, and Upcycling of Branded Products?

IP Update: Trademark Law Meets Circular Economy: Can Sustainability Goals Always Justify Repair, Debranding, Rebranding, and Upcycling of Branded Products?
November 28, 2024 13:30

Join us for an insightful panel discussion on “Trademark Law Meets Circular Economy: Can Sustainability Goals Always Justify Repair, Debranding, Rebranding, and Upcycling of Branded Products?”!

In a world where sustainability and circularity are gaining momentum, the boundaries of intellectual property—especially trademarks—are being tested. Can someone else’s trademark always be used to repair, refurbish, embellish, or upcycle a branded product? What about debranding and rebranding a branded product for a second life? Lora and Sophie will explore these evolving questions at the intersection of sustainability and IP, addressing practical challenges and legal implications.

Whether you’re in IP law, sustainability, or product management, this panel will offer valuable insights into how trademarks fit within a more sustainable future. Don’t miss this opportunity to learn and exchange! Register now to secure your spot!

Your hosts

  • Sophie Lens

    Counsel

  • Lora Arifagić

    Associate