Silent night, mighty right? The ascent of the variety denomination | Plant Variety Rights X-Mas Special – Part 2
Plant Variety Rights (PVR) quietly shape how new varieties reach our fields, kitchens and shop shelves. As we wrap up the year, it’s the perfect moment to reflect on what’s been cooking in the world of PVR. Building on last year’s insights, this year’s focus is on the increasing importance and enforcement of variety denominations—not just in the PVR space itself, but also in neighbouring areas like trademarks and geographical indications.
On 18 December 2025, from 13:00 to 14:00, Philippe de Jong will walk you through the latest developments in this area, using practical examples drawn from ALTIUS’ daily practice and providing key takeaways to help you navigate the new season with varieties that remain both competitive and well-protected.
Registration via this link.
Your host
