Paul heads ALTIUS’ Intellectual Property practice. His intellectual property expertise has a particular focus on trademark, patent and copyright litigation, anti-counterfeiting, and parallel trade matters. Paul’s scope of legal expertise also relates to advertising, media and entertainment law, where he represents publishers and broadcasters, and Belgian distribution law, in particular concerning negotiations and litigation relating to the termination of agency and distributorship agreements.
Paul is the author of various law-related contributions on intellectual property law, distribution law and commercial communications.
Paul is a member of the International Trademark Association (INTA), marques, the European Patent Lawyers' Association (EPLAW), the Licensing Executive Society (LES) and the Association Internationale pour la Protection de la Proprieté Intellectuelle (AIPPI). He is also a member of the board of directors of the Belgian Copyright Association (the Belgian section of the ALAI), the Belgian section of the International League of Competition Law (LIDC), and is President of the Benelux Trademark and Industrial Design Attorneys Association (BMM).
Paul is also a member of the Belgian Intellectual Property Council, an advisory council created under the supervision of the Belgian Minister of Economic Affairs and is a member of the Editorial Board of the Belgian Intellectual Property law review IRDI. Paul lectures on European trademark law at the Université de Liège, as part of its LL.M program "Competition Law and IP".
Lauded as "a strong figure" in IP, Paul Maeyaert also stands out as being "a very smart lawyer." - Chambers Europe, 2019
‘Excellent litigator’ Paul Maeyaert ‘has thorough knowledge of competition law and intellectual property’. - Legal 500, 2018
"Paul Maeyaert is highly praised by peers, who note he is 'brilliant' and a 'leading name in the sector'." - Managing Intellectual Property, 2015
- Master in Commercial Law (Vrije Universiteit Brussel)
- Master in European law (College of Europe, Bruges)
- Lic. Juris (Vrije Universiteit Brussel)
Selection of publications
"Overview IPR 2013-2014", RW 2015, 162 (with M.-C Janssens, F.Brison and H. Van Heas).
"Comparative advertising in the light of the case law of the EUCJ", BIE 2013, 294-308 and 322 – 331).
"Likelihood of Confusion in Trademark Law: A practical guide based on the case law in Community trademark oppositions from 2002 to 2012", The Trademark Reporter 2013 vol. 1, 1032 - 1115. (with J. Muyldermans).
"Wet & Duiding Intellectuele eigendom" (legal commentary on Benelux and EU law provisions on the trade mark infringement and protection afforded to trade names), Economisch recht, Larcier 2012. (with J. Muyldermans).