Jeroen assists and advises a wide range of both national and international clients regarding all kinds of intellectual property rights. Jeroen has a particular focus on trade marks and designs. Furthermore, Jeroen has extensive experience in litigating matters concerning trade practices, advertising law and intellectual property rights before all levels of Belgian courts as well as the courts and administrative bodies of the European Union. He has represented clients in cases, amongst others, before: the Belgian Supreme Court in criminal counterfeit matters; the Benelux Office for Intellectual Property; the Office for Harmonization in the Internal Market; the OHIM’s Board of Appeals; the General Court; and the Court of Justice of the European Union.
Jeroen has a Master of Laws as well as a Master in Intellectual Property Law from the Vrije Universiteit Brussel.
Jeroen is an active member of different Benelux, European and International lawyers’ organisations in the field of trade marks and designs, including: BMM (as a member of the Law Committee); ECTA; and INTA.
Selection of publications
"De maatman in het merkenrecht" (“The reference person in trademark law”), Bull. BMM, 2015/3, 108-118. Winner of the Benelux Wim Mak Award 2016.
"Voorgebruik als geldige reden?"("first-use defense as a due cause?"), legal comment under CJEU 6 February 2014, case C-65/12, Red Bull v Leidseplein Beheer and others, IRDI 2014, 567-574.
"Likelihood of Confusion in Trademark Law: A practical guide based on the case law in Community trademark oppositions from 2002 to 2012", The Trademark Reporter 2013 vol. 1, 1032 - 1115. (with P. Maeyaert).
"De opeising van een merk: naar een volwaardige revindicatievordering in het merkenrecht?"("The compulsory assignment of a trade mark: to a full-fledged entitlement claim under trade mark law?”), ICIP 2013/1, 41-76.
"De originaliteitstoets voor de auteursrechtelijke bescherming van gebruiksvoorwerpen (“The originality test for the copyright protection of works of applied art”), IRDI 2013 (113-120).
"Wet & Duiding Intellectuele eigendom" (legal commentary on Benelux and EU law provisions on the trade mark infringement and protection afforded to trade names), Economisch recht, Larcier 2012. (with P. Maeyaert).