On 1 June 2018 the long-awaited amendments to the Benelux Convention on Intellectual Property (BCIP) entered into force. Three aspects deserve particular attention, as they affect the Benelux trademark environment for both trademark owners and lawyers. First, the BCIP offers broader protection to reputed trademarks in opposition proceedings. Second, an administrative procedure for invalidation and revocation before the Benelux Office for Intellectual Property (BOIP) is now available. Third, the Benelux Court of Justice has become the sole jurisdiction for appeals against BOIP decisions.